The right real estate communication plan to promote properties

Implementing real estate communication strategies, through a careful communication and marketing plan, is essential to allow the real estate agency to best present the properties handled and obtain the attention of possible investors, buyers or sellers, and to thus reduce time of sales and rentals.

Starting from an evaluation of the intrinsic characteristics of the property, the needs of the seller and the market, from an analysis of the position in the territory, and making the most of all the tools available, both online and offline, it is possible to successfully manage the promotion of the property, integrating the various advertising channels.

We address specific target customers, not just any buyers or sellers. These, in fact, must have characteristics that reflect certain qualities: demographic, geographical, psychographic. This segmentation helps us understand which customers to reach through advertisements and advertising tools. Once the market has been segmented and the objectives defined, we identify which channels are most suitable for starting real estate communication that adapts to the different targets.

We like to use captivating descriptions enriched with details to convey as much information as possible, but without abusing glossy adjectives, to be clear and not misleading; we use realistic images of the properties treated; we intensively take care of the website and the constant presence on the main real estate portals; we offer news and updates deemed interesting on the real estate world; we dedicate ourselves to customers with a courteous and direct approach, taking care of our network of contacts.

Quality, clarity and accuracy are the guidelines that inspire us to implement the real estate communication plan, create content that is of value and which at the same time maintains the typical characteristics of our Expertise RE real estate agency: experience, competence, confidentiality and ethics, presence in the territory. The purpose of real estate communication strategies is to send coherent and coordinated messages between the different channels used, so that our agency, our personality and our brand are recognizable and appreciated by customers.

Expertise Re is a real estate agency specialized in the sale and rental of entire buildings, commercial premises and offices, industrial properties, and income properties.

It also has the skills in the study and analysis of intervention plans aimed at the disposal and redevelopment of properties according to specific needs and objectives.

We believe that only by starting from specific needs can we identify the most suitable real estate investment solutions.

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To discover all our successes click here

If you want to delve deeper into the topic, here are some ideas:

Interview focus sicily - Vincenzo Cavallaro - Marketing and real estate market

Expertise Re: " ad hoc marketing and communication plans for each individual property"